Praline Patisserie

These designs were based off a concept for a French style patisserie. The brief identified the style as elegant and hand crafted, as well as being modern, artisanal and playful. The identity centres on a clean logo and hand-crafted brand mark created from my own handwriting, giving the brand a personal and distinctive feel. Hand-drawn illustrations introduce warmth and personality, creating a flexible visual language that can be carried across packaging, print and campaign applications.