Gilbert Rugby: Barbarians vs All Blacks (2022)

Over two weeks, I developed a campaign of still and animated graphics for the Barbarians v All Blacks match at Tottenham Hotspur Stadium. The work was created for a range of large-format screens and print collateral, combining Gilbert’s brand colours with the gritty visual language established across the Barbarians’ social channels.

Using footage shot at a local rugby club, I showcased both the new-season kit and a heritage shirt. I masked the footage into dynamic shapes and introduced a glitch effect, creating a distinctive visual treatment that carried through the wider campaign.